Greatest Graphic Design Books

  1. 100 Ideas That Changed Graphic Design 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
  2. The art of looking sideways The art of looking sidewaysThis book does a lot more than just set out to teach lessons, but it is full of wisdom and insight collected from all over the world. He often describes himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.
  3. Thinking with Type Thinking with TypeThinking with Type is the perfect modern guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering.
  4. Designing Brand Identity: An Essential Guide for the Whole Branding TeamDesigning Brand IdentityIf you are the project manager for your company’s rebrand, or you need to teach your staff or your school students about the fundamentals of company branding, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
    • 3 sections: brand fundamentals, process basics, and case studies.
    • Over 100 branding subjects, checklists, tools, and diagrams.
    • 50 case studies that describe goals, process, strategy, solution, and results.
    • Over 700 illustrations of brand touchpoints.
    • More than 400 quotes from branding experts, CEOs, and design gurus.
  5. A Smile in the MindA Smile in the Mind

First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind the witty thinking.

Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter.

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